CASE STUDIES

GAZYVA PROFESSIONAL CVA (ONCOLOGY)

A spider in a molecular web represented the "lie in wait" potential of GAZYVA's MOA to attack follicular lymphoma. Copy.

VYZULTA (EYE DISEASE)

The liquid horse represented the power and tolerabilty of VYZULTA to treat intraocular pressure. Foundational copy, HCP videos, site revision.

ARANESP (HEMATOLOGY) ONE ESA

This detail aid emphasized the benefits of multiple dosing options and straightforward conversion for anemic patients on dialysis.

HCV CAN BE CURED DISEASE STATE CAMPAIGN

Winner of the 2017 Disease Awareness Rx Club Award, this disease education campaign primed the market for the arrival of Harvoni, Epclusa and Sovaldi brands. Patient and HCP. Digital, concept and copy contributions across branded and unbranded.

EPOGEN (HEMATOLOGY) ANEMIA

MEDTRONIC FREEDOM CONCEPT AND COLLATERAL (DIABETES)

A new storytelling approach focused the benefits of Medtronic's new, automated MiniMed 670G system for diabetes on the feeling of freedom. Concept and brochure. Work led to additional business opportunities.

GENERATIONS OF DEGENERATION (RARE DISEASE CONCEPT)

A toddler heading down an uncertain but protected “neuron” path was the iconic symbol developed for Orchard Therapeutics’ metachromatic leukodystrophy Concierge Caregiver Program. Concept, copy.

RAPID 3 (RHEUMATOID ARTHRITIS TOOL)

This quick, 3-step assessment tool was developed with the client and the Joint Commission to allow physicians to gauge RA severity in an office visit. Concept and tool.

RINVOQ (DERMATITIS) PERSONA: THE WELDER

After many rounds of concepts, the image chosen to represent RINVOQ AD (atopic dermatitis) for the patient audience was a welder. It paralleled RINVOQ’s badass motorcycle rider and was a “disruptive” US equivalent to the Japanese market’s pitcher. The welding environment captured the moist, warm, closed conditions that are most threatening in AD.

APPLE WATCH FOR HEALTH (DIGITAL HEALTH)

As subject matter expert, copywriter, content creator, and contributing UX writer for PASCAL, the afibrillation clinical trial that brought Apple Watch for Health to market, I was proud to put a stake in the ground for the future of digital health.

SPRITAM (EPILEPSY DEVICE)

A series of videos educated patients on Spritam's novel 3D-printed formulation, a fast-acting drug for epilepsy that dissolved on the tongue and savied vital time for people having a seizure. Campaign concepts, copy, digital.

ULTOMIRIS ATYPICAL-HUS (NEPHROLOGY/HEM RARE DISEASE PATIENT AND PROFESSIONAL WEBSITES AND BROCHURE

A tourist enjoys her visits to different destinations with her C5 under control for longer. A young baseball player with a rare disease beccomes a confident youth with a less frequent but equally effective treatments. Four different personas represented points of efficacy. Copy.

LOVENOX (DVT) FORMULARY DEFENDER

Faced with a therapeutic interchange that would put their brand off hospital formulary, client Euro and brand Lovenox commissioned a project that argued non-equivalency as a means to prevent this from happening. Research, brochure.

ATHEROSCLEROSIS (DISEASE ED)

A series of animated videos educated patients about cholesterol and heart disease while they waited to see a doctor. Script