Treatment for this rare genetic disorder requires a high level of family commitment. Early diagnosis is the first step in bringing multigenerational disease to an end. Second is a concierge support program that makes it viable. Concept and copy for diagnostic ad and concierge program. CB for Orchard Therapeutics.
Part of the branded disease education pitch team for this rare disease that summons a fighting spirit. Copy, concept. CB for Viela Bio.
This laser surgical device did more with a lot less, using micro incisions for macro outcomes. Copy. BGB Group for Alcon.
Day 1 launch team. Patient and HCP copy, concepts, and event creation. R/GA for Lilly.
Fluzone Intradermal promised a small, gentle, and technologically advanced alternative to traditional flu shots. This “Smart Science” was introduced in a series of social media posts. Concept, copy, tag.
This effective, second-step debrider had a reputation as harsh. The solution? Make it a first step towards healing, and pair it with Panafil, a regrowth product containing green chlorophyllin. Copy was eventually paired with an Olympic runner just off the block, and won Hal Lews Group a Silver Manny. Copy, concept and tag line.
Part of Healthpoint’s woundcare portfolio, I rebranded Santyl, a debriding agent perceived as ineffective, as “The Gentle Force”, using a feather in a tube to convey the brand’s appropriateness for compromised or sensitive patients. It became the first and least invasive step in the newly-coined Healthpoint process. Copy, concept, tagline. Hal Lewis Design.
Paired and packaged with Healtpoint’s Accuzyme, Panafil became second member of the “Tough Love” duo, nurturing the wounds that Accuzyme deeply debrided. Copy, concept, tagline. Hal Lewis Group.
Copy, SME (atrial fibrillation, Xarelto), regulatory advisor, and NUX/UX for the launch of Apple’s flagship digital health technology. Johnson & Johnson Technology for Apple.
Probuphine’s MOD — a subdermal implant — helped support compliance and address persistent opioid dependence. For Braeburn Pharmaceuticals.
This innovative collection facial fillers promised longevity and naturalness by being engineered to move as the face moves.
Wrote digital versions of professional CVA and patient brochure for this well-known hemophilia brand. Juice.
