Part of the branded disease education pitch team for this rare disease that summons a fighting spirit. Copy, concept. CB for Viela Bio.
This laser surgical device did more with a lot less, using micro incisions for macro outcomes. Copy. BGB Group for Alcon.
This effective, second-step debrider had a reputation as harsh. The solution? Make it a first step towards healing, and pair it with Panafil, a regrowth product containing green chlorophyllin. Copy was eventually paired with an Olympic runner just off the block, and won Hal Lews Group a Silver Manny. Copy, concept and tag line.
Paired and packaged with Healtpoint’s Accuzyme, Panafil became second member of the “Tough Love” duo, nurturing the wounds that Accuzyme deeply debrided. Copy, concept, tagline. Hal Lewis Group.
Part of Healthpoint’s woundcare portfolio, I rebranded Santyl, a debriding agent perceived as ineffective, as “The Gentle Force”, using a feather in a tube to convey the brand’s appropriateness for compromised or sensitive patients. It became the first and least invasive step in the newly-coined Healthpoint process. Copy, concept, tagline. Hal Lewis Design.
Copy, SME (atrial fibrillation, Xarelto), regulatory advisor, and NUX/UX for the launch of Apple’s flagship digital health technology. Johnson & Johnson Technology for Apple.
Wrote digital versions of professional CVA and patient brochure for this well-known hemophilia brand. Juice.
This innovative collection facial fillers promised longevity and naturalness by being engineered to move as the face moves.