CASE STUDIES

GAZYVA (ONCOLOGY)

A spider in a molecular web represented the "lie in wait" potential of GAZYVA's MOA to attack follicular lymphoma. Copy.

RINVOQ (DERMATITIS) PERSONA: THE WELDER

After many rounds of concepts, the image chosen to represent RINVOQ AD for the patient audience was a welder. It paralleled RINVOQ’s motorcycle rider and was a “disruptive” US equivalent to the Japanese market’s pitcher. Persona.

VYZULTA (EYE DISEASE)

The liquid horse represented the power and tolerabilty of VYZULTA to treat intraocular pressure. Foundational copy, HCP videos, site revision.

EPOGEN (HEMATOLOGY) ANEMIA

Patients with chronic kidney disease have special challenges, among them dialysis and associated anemia. This detail aid addressed the management these issues in patients newly home from the hospital. Brochure revision.

ARANESP (HEMATOLOGY)

This detail aid emphasized the benefits of multiple dosing options and straightforward conversion for anemic patients on dialysis.

ACCUZYME & PANAFIL (DERMATOLOGY)

These debriding agents sold as a pair but HCPs hesitated to start the process with Accuzyme due to patient pain perception. A new approach broke the pair apar,t promoting Accuzyme as a bold first step, Panafil as the nurturing second. Concept, copy.

HCV CAN BE CURED (HEPATITIS C VIRUS DISEASE EDUCATION)

Winner of the 2017 Disease Awareness Rx Club Award, this disease education campaign prepared for Harvoni, Epclusa, Sovaldi

ALCON (LASER SURGERY)

This new surgical procedure offered an incision that was fractionally less long than the competition’s. The concept helped physicians see that in the business of non-invasive laser eye surgery, a fraction of an inch can mean a world of difference. Copy.

MSVOICE (MULTIPLE SCLEROSIS)

This unbranded educational campaign featured a new social space for people with MS to make their voice heard. Website, facebook page, YouTube channel.

LOVENOX (DEEP VEIN THROMBOSIS) FORMULARY DEFENDER

Faced with a therapeutic interchange that would put their brand off hospital formulary, client Euro and brand Lovenox commissioned a project that argued non-equivalency as a means to prevent this from happening. Research, brochure.

METACHROMATIC LEUOKODYSTROHY (RARE GENETIC DISEASE)

A toddler heading down an uncertain but protected “neuron” path was the iconic symbol developed for Orchard Therapeutics’ Metachromatic Leukodystrophy Concierge Caregiver Program. Concept, copy.

ATYPICAL HEMOLYTIC UREMIC SYNDROME)

(RARE GENETIC DISEASE)

This young baseball player with a rare disease became a confident youth with a less frequent but equally effective treatment. Professional and patient copy.

APPLE WATCH FOR HEALTH (ATRIAL FIBRILLATION)

As SME, copywriter, and contributing UX writer for the launch of Apple Watch for Health, I helped put an early stake in the ground for digital health.

ATHEROSCLEROSIS (DISEASE EDUCATION)

A series of animated videos educated patients about cholesterol and heart disease while they waited to see a doctor. Script.

RAPID 3 (RHEUMATOID ARTHRITIS ASSESSMENT TOOL)

This quick, 3-step assessment tool was developed with the client and the Joint Commission to allow physicians to gauge RA severity in an office visit. Concept and tool.

CIRM (California Institute for Regenerative Medicine)

GENETIC MEDICINE

The state of California leads the nation in establishment of a 6-billion+ dollar funding initiative for stem cell-based genetic medicine research. The initiative was wide-reaching and included universities and research institutions, specialty hospitals, clinical trail labs, education and outreach programs, and, most recently, involvement in clinical trial co-sponsorship and sponsor acquisition. Every funded initiative was also a DEI program. Annual report, brochures, website.

MEDTRONIC (DIABETES)

A new storytelling approach focused the benefits of the automated MiniMed 670G system for diabetes on the feeling of freedom. Concept and brochure.

SPRITAM (EPILEPSY)

A series of videos educated patients on Spritam's novel 3D-printed formulation, a fast-acting drug for epilepsy that dissolved on the tongue and savied vital time for people having a seizure. Campaign concepts, copy, digital.